Description
Business Studies CPD
Strong business skills are just as important as technical therapy skills when building a successful practice. This CPD course provides practical guidance, professional insight and the confidence needed to develop a thriving therapy business. By combining sound business principles with a client-centred approach, you can enhance professional practice, improve client care and create a rewarding and sustainable career in complementary therapy.
Through realistic business planning and practical exercises, you’ll gain valuable insight into how to attract and retain clients, market your services effectively and create a professional practice that reflects your goals and values. The focus is on helping therapists build businesses that support both practitioner wellbeing and excellent client care.
- ✔ Build confidence in setting up and managing a successful therapy business.
- ✔ Understand the essential legal, financial and professional requirements of self-employment.
- ✔ Develop a realistic business plan tailored to your professional goals.
- ✔ Learn how to promote your services effectively and attract ideal clients.
- ✔ Improve your pricing strategy and confidence when charging for treatments.
- ✔ Understand marketing, branding and client retention strategies.
- ✔ Develop skills that support long-term business growth and stability.
- ✔ Gain practical knowledge that can be implemented immediately within your practice.
What You’ll Learn
Understanding the Subject Area
Develop a clear understanding of what it takes to build a successful therapy business.
- • Business planning fundamentals
- • Creating realistic business goals
- • Understanding different business structures
- • Developing a professional business vision
- • Building sustainable growth strategies
Common Business Challenges Covered
Explore solutions to the issues many therapists face when starting or growing a practice.
- • Attracting new clients
- • Building client loyalty
- • Choosing suitable premises
- • Pricing treatments effectively
- • Managing time and workload
- • Business growth planning
- • Developing multiple income streams
Professional Practice and Legal Responsibilities
Strengthen your understanding of professional standards and compliance.
- • Insurance requirements
- • Record keeping
- • Data protection
- • Consumer protection
- • Health and safety considerations
- • Business registration guidance
- • Financial record management
Practical Business Applications
Develop practical skills that support everyday business management.
- • Writing a business plan
- • SWOT analysis
- • Financial forecasting
- • Marketing planning
- • Creating promotional materials
- • Developing a pricing structure
- • Business budgeting
Client Care and Professional Practice
Learn how excellent client care contributes to business success.
- • Communication skills
- • Building trust and rapport
- • Client retention
- • Managing cancellations
- • Professional image and presentation
- • Creating positive client experiences
Practical Skills You’ll Develop
Practical Skills You’ll Develop
By the end of the course, you’ll be able to:
❧ Create a comprehensive business plan
❧ Develop a marketing strategy tailored to your services
❧ Calculate treatment pricing confidently
❧ Identify your unique selling proposition (USP)
❧ Manage records and finances more effectively
❧ Promote your services through advertising, networking and public speaking
❧ Build a professional brand identity and client experience
Learning Types
In House Learning
Perfect for students who prefer classroom-based learning, tutor interaction, and hands-on demonstrations.
- Held at our Academy in Hinckley
- Taught by an experienced Academy tutor
- Practical, hands-on experience throughout
- Shared learning & tutor support
- Course kits sold separately
- On-site aromatherapy shop with student discount
We recommend loose, comfortable trousers and tops that allow easy movement. All loose tops should be tucked in during practical work. Shoes should be flat and comfortable.
Distance Learning
Study independently from home at your own pace, with full tutor support available when needed.
- Course notes and materials posted directly to you
- Ideal for students unable to travel
- Perfect for self-directed learners
- Dedicated tutor support
- Assignments to complete and return
Course kit included with this option. Our distance learning courses include course kits tailored to the course to help you use your practical skills while learning.
E-Learning
We offer a range of E-Learning CPD and Diploma courses where you can learn online at your own pace.
Booking & Cancellations
In House Course Booking & Cancellations
Book online, email courses@penny-price.com, or call 01455 251020. You will be asked for full payment of the course fee or given the option to pay for your course in instalments by choosing to ‘pay in three’ with PayPal or in four instalments via Clear Pay.
All bookings will be acknowledged with a letter of acceptance, sent via email unless otherwise requested, and there will be an official enrolment form to fill out and return to the academy together with copies of any pre-requisite qualifications. There is a booking deadline of the Monday, two weeks before the course start date.
If you are unable to attend an in-House course for any reason, the following will apply:
- Cancellations giving over 14 days’ notice will receive a full refund (or have funds transferred to another course booking) less a cancellation fee of £10.
- If you fail to attend on the day of the course with no reasoning, you will not receive a refund
- Cancellations made within 14 days of the course start date will forfeit 50% of the full course fee paid.
- If there are mitigating circumstances, please contact the Academy to organise a solution as soon as you are able to do so.
If the Academy cancels a course:
- To be given a free transfer to the next available course of the same title or value.
- If the course is available via other learning methods, the Student will have the option to transfer to Distance Learning, or Live Learning where available, with no added cost. If the student chooses to transfer to E-Learning then a refund for the difference will be processed upon enrolment.
- If the course is a CPD, the student has the option to take the course on a 1-2-1 basis for an extra charge of £75 per day
Distance Learning Booking & Cancellations
Book online, email courses@penny-price.com, or call 01455 251020. Full payment is taken at the time of booking. Once a Distance Learning course has been purchased and your application has been accepted, you have the right to cancel your order within 14 calendar days of receiving your course materials.
- If you choose to cancel within this period, you will be responsible for the cost of returning the course materials to us. Once we have received the returned parcel, we will process your refund for the course.
- Please ensure that all course materials are returned in good condition. If any items are damaged, marked, used, or otherwise returned in a condition that significantly reduces their value, we will deduct a reasonable amount from your refund to reflect the loss in value.
E-Learning Booking & Cancellations
Courses can be booked online, by email to courses@penny-price.com or by telephone on 01455 251020. Full payment is taken at the time of booking. Once the course has been applied for, paid in full and sent to the student then there is no option to cancel. If you are dissatisfied with the course at any point then please contact the academy directly. Your statutory rights are not affected.
About Our Academy
About Our Academy
Our Academy is designed to provide a comfortable, professional, and supportive learning environment for students. Below you’ll find information our facilities, accommodation, student resources, and what to expect when attending the Academy.
- An extensive complementary health library
- Complimentary tea, coffee, & herbal teas
- Student and trade discounts on products
- Comfortable teaching facilities
- Dedicated practical training areas
- On site shop
Nearby Accommodation if you need to travel.
Address:
Penny Price Aromatherapy LTD
Unit D3, Radius Court,
Maple Drive
Hinckley, Leicestershire
LE10 3BE
